CRM (Customer Relationship Management)

CRM Basics beginner

CRM stands for Customer Relationship Management – the systematic way a company manages all its relationships and interactions with existing and potential customers.

A CRM system brings together all the information about your customers, prospects and partners in one central place: contact details, communication history, open quotes and scheduled tasks. This keeps your sales team on top of every relationship and lets them nurture it deliberately.

Pipedrive is a CRM built consistently around the sales process. Instead of just storing data, it helps your team move every deal step by step through the sales pipeline – so no opportunity slips through the cracks.