Sales Funnel

Sales & Process beginner

The sales funnel describes the journey of potential customers from first interest to purchase – pictured as a funnel that narrows at each stage.

The sales funnel models buying behaviour from the customer's perspective: many prospects enter at the top, some drop off at each stage, and the actual buyers remain at the bottom. The funnel shape makes it visible where in the process most opportunities are lost.

While the funnel describes the volume ratio, the sales pipeline maps the concrete process steps. In Pipedrive the Insights reports let you analyse the conversion rates between stages.