Web-to-Lead (Web Forms)

Integration & Automation beginner

Web-to-lead refers to capturing prospects through forms on your website, whose submissions automatically land as a lead in the CRM.

Web-to-lead connects your website directly to the CRM: when someone fills in an embedded form, it automatically becomes a new lead in Pipedrive – with no manual retyping and no delay.

In Pipedrive these forms are available as part of LeadBooster. For more bespoke requirements, forms and external tools can also be connected via the API.

Related Terms

LeadBooster

LeadBooster is Pipedrive's lead generation add-on, combining a chatbot, live chat, web forms and a prospector to capture more qualified leads.

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Lead

A lead is a potential customer or contact that has signalled interest but has not yet been qualified as a concrete sales opportunity.

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API (Application Programming Interface)

An API is a programming interface through which Pipedrive exchanges data with other applications, enabling integrations and custom automations.

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